George the previous week made a presentation about podcasting. It is a term that i havent heard before. I understand that with the use of Podcasting you can download anything you want of your favorite show or programme and see it or hear it any time you want. You dont have to be on time and worry in case you cant watch something that you want. I also read what Irene commented and i searched in the net and i found something interested. I remember my reaction when George played a sample of podcasting " What is that?" It was boring!
In another blog i found a small research conducted about Scouta Agent for iTunes in Windows. What they suggest is that even though people download the programmes they dont listen the hole program. According to Scouta’s Richard Giles, “Only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%.”
Scouta’s numbers are based on information collected directly from iTunes. The Scouta Agent checks your iTunes library for downloaded podcasts, and then offer personalized recommendations based on what you listen to and watch.
Giles qualifies his stats as being less than definitive, because of the sample size - 117 people and 4329 podcasts.
I dont know if the research is correct but i believe that people that download the podcasts do so because they want them. If not why to do this?
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